How Lomia uses Vocations to build its market, one company at a time

Understanding the market to build it

Lomia was founded just a few months ago in Tuscany and is growing rapidly. Like any young company, it has no established client portfolio: every relationship with local businesses must be built from scratch, and quickly.

For a sales team, the challenge is not a lack of companies, but knowing which are the right ones, where they are, and which are hiring right now. Technology does not replace work on the ground: it extends its reach. That is how Lomia has chosen to use Vocations, as a tool to support its sales activity.

The challenge: seeing the whole market, not just what is already known

The limitation of manual research alone is not expertise, but visibility. To build its market, Lomia needed to:

• • identify target companies beyond those already known;
• • understand which companies are hiring, to focus on real opportunities;
• • cover more provinces without multiplying the time spent on research;
• • quickly build a portfolio of prospects to work with.

Every company that remains unseen is one less opportunity in the pipeline: that is why understanding the market comes first.

Vocations: an always up-to-date map of the market

Lomia chose Vocations as its main tool for mapping companies and acquiring new clients. The platform provides an up-to-date view of businesses, including those that are hiring, and enables the team to:

• • map target companies province by province, going beyond those already known;
• • identify real opportunities, starting with companies that are hiring;
• • build a prospect portfolio and decide whom to contact first;
• • use the same information for both digital outreach and door-to-door visits.

The team knows where to look before reaching out: research becomes the starting point for sales activity, not its bottleneck.

More market coverage, more time for relationships

Vocations has helped save time and make sales activity more effective. Time previously spent finding companies can now be spent contacting them: the team starts with a ready-made list and decides where to focus its efforts.

Door-to-door outreach benefits too, because visits can be planned around companies already mapped in each province. The result is more structured scouting that allows a young company to understand and cover a far larger market than manual research alone could reach.

Steady growth, one company at a time

Lomia aims for steady growth. Its first three months have built a foundation of market knowledge to keep developing: gradually expanding its reach, adding new companies and territories, and turning contacts into lasting relationships.